4 dicas preciosas para reduzir custos da sua loja
Cuidar da saúde financeira de uma empresa é uma tarefa árdua. Para a maioria dos empreendedores, especialmente os que têm empresas novas, é bastante difícil administrar e equilibrar os custos. A pesquisa de Sobrevivência das Empresas 2016, realizada pelo SEBRAE, apontou 3 principais motivos para o fechamento de empresas, segundo empreendedores. São eles: gastos (impostos, despesas, custos, juros), problemas financeiros (falta de linha de crédito, inadimplência) e problemas de gestão e planejamento.
Por mais trabalhoso que seja, manter uma boa saúde financeira é essencial para a estabilidade e o sucesso do negócio. Por isso separamos algumas dicas práticas e fáceis para ajudá-lo nesta tarefa.
Acompanhe seus gastos
A saúde da empresa está diretamente relacionada à boa gestão dos seus recursos. Parece óbvio, mas muitas empresas não possuem um controle financeiro adequado. Acompanhar os gastos da empresa envolve desenvolver e executar um planejamento financeiro, monitorar fluxo de caixa, monitorar custos e despesas fixos e variáveis, conhecer tarifas, juros e impostos que a empresa paga, etc.
O acompanhamento disciplinado permite detectar gastos desnecessários, efetuar cortes, relocar recursos para aumentar a produtividade, ter informações para negociar prazos, custos e tarifas, fazer investimentos e muito mais. Por isso, não deixe suas finanças saírem do controle.
Revise os processos
Processos mal projetados podem despender muito tempo, recursos financeiros e recursos humanos. Para o bom andamento da empresa, é necessário que os processos e suas etapas sejam objetivos, claros e necessários. A revisão dos processos permite que os funcionários trabalhem focados no objetivo final, reconhecendo a necessidade de cada etapa, seguindo critérios claros de avaliação, e, assim, produzindo mais e melhor.
Uma forma simples de identificar falhas e otimizar os processos é por meio de um roteiro de perguntas a serem respondidas com os funcionários envolvidos. São exemplos: quem é o responsável por organizar as prateleiras? Como elas estão organizadas? Elas estão organizadas da melhor forma? É fácil encontrar produtos? Como podemos melhorar? Quanto tempo é perdido reorganizando as prateleiras?
Uma vez realizada a reformulação é importante monitorar e corrigir erros o quanto antes, para que a taxa de retrabalho seja a menor possível.
Negocie, negocie, negocie
Geralmente, a quantia gasta com fornecedores representa uma fatia grande dos custos das empresas. Por conta disto, qualquer economia nesta área tem um impacto significativo na margem de lucro. É sempre interessante separar um tempo para fazer pesquisas de mercado e garantir que o preço pago é o melhor. Cabe negociar preços, formas de pagamento, reajustes e serviços ou produtos extras.
Outro grande gasto dos empresários é com dívidas e tarifas bancárias. Um pequeno empréstimo pode se tornar uma grande dívida num piscar de olhos. É essencial que o empresário acompanhe os pagamentos, renegocie dívidas, tarifas, juros e multas.
Adote um software de gestão integrada
Achou muito complicado acompanhar todos esses pontos sozinho? É trabalhoso mesmo! Mas já existem softwares que dão conta de boa parte do trabalho (como o ComNota). Você fica apenas com a análise dos dados e a tomada de decisões.
Os softwares de gestão, controle e gerenciamento diminuem a quantidade de papéis e os erros nas informações. Também facilitam a troca de informações, o acesso aos dados, e monitoram processos. Alguns ainda produzem relatórios gerenciais, ajudam a controlar o estoque (e a manter nele todo o necessário e apenas o necessário, além de otimizar os espaços físicos, o tempo e reduzir os custos), e até fazem previsões de demanda, custos, etc.
Eles são uma ótima solução para as empresas que não abrem mão do controle e monitoramento dos negócios. Permitem acompanhar tudo, mesmo sem ter um funcionário se dedicando exclusivamente a esta tarefa.
Planejamento, monitoramento e controle adequados promovem o aumento da margem para investimentos, a competitividade da empresa e a margem de lucro. Por isso, esteja sempre atento aos seus gastos. Garanta que eles não ultrapassem o necessário e que os seus recursos estejam muito bem aplicados.
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